On April 21, 2015, Google will increase your google page rankings if your website is mobile friendly. Google announced this on the Webmaster Central Blog that they will finally start adjusting their algorithm to adapt to the increasing mobile-usage patterns of the modern world.
Your Website Must be Mobile Friendly, or else! – Google
80% of Internet users own a smartphone based on research from Smart Insights. It’s time to stop ignoring this ever-increasing trend and start adapting to mobile-friendly sites.
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.
– Google Webmaster Blog
Benefits of a Mobile Friendly Website
Easier to Maintain
Google says, “A single URL for the content helps Google’s algorithms assign the indexing properties for the content.” Having a separate mobile site with a different URL is a thing of the past.
Flexible Reading Experience
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices including computers, tablets and phones.
Better for SEO
Need we say more!? Google will rank your website better if it responsive to all devices.