Your clicks count. In the ever-expanding space of the internet, your engagement is now currency to online retailers. Everyone is locked in a constant battle for your attention and your disposable income. Small businesses are jostling with big-name brands in what is quickly becoming a saturated marketplace. And, to no one’s surprise, all of this attention is narrowing in on one specific device, your smartphone. With over 70% of adults utilizing smartphones in the US, the battle is picking up for space on our smaller screens. Mobile marketing startups are raking in millions of dollars of investment funding, proving that the trend is leaning steeply toward our handheld devices. In fact, mobile commerce is the single largest driver of mobile growth, on pace to top $3.5 trillion in worldwide spending by 2021.
Retailers are racing to seamlessly combine content and commerce. Not to mention Google SEO prefers to serve mobile-friendly websites. Businesses are looking to add more value for their users and increase revenue. Essentially, marketers are developing ways to optimize mobile marketing. So the big question is; how do you get the users the products, services or information they want with just a click of a button on their phone?
If you’ve opened any social media app you will find that “shop” buttons are becoming the norm and that buying opportunities are scattered all over mobile applications. It is easier than ever to buy that outfit you see on Instagram or find new flight deals. It’s even more effective if the buyer journey is personalized. In fact, 80% of buyers are more likely to complete a purchase if it’s tailored specifically to them. Here at Primax we are designing and creating more responsive e-commerce websites than ever before.
So, if we should all be focusing more on mobile marketing, especially in the e-commerce space, then the question is how? Below are a few mobile marketing tools to grow your brand on mobile devices.
Any website, no matter the viewing screen, should be easy to navigate. However, it is even more crucial on a handheld device as the drop off can be quicker if the site is difficult to use. This means simple menus and taking no longer than 3 seconds to load. In fact, you should always be testing the speed of your mobile site. Your best bet is to have an effective site with excellent responsiveness. Also, try and steer away from pop-ups on smaller screens.
Mobile means on-the-go. All content should be easy to read while on the run. Keep the copywriting simple and straightforward. Paired with a seamless, optimized site it should lead directly to the next step in the user journey.
As previously mentioned, consumers like a personalized shopping experience. You will want to make it easy for potential clients to find your merchandise and purchase it. Clearly displayed calls to action and highlighted buttons are key in directing your audience straight to your offerings.
Unfortunately, after all that hard work to get a potential client to your offering, over 74% of consumers abandon a cart at the very end. However, a solution seems to be popping up by the way of texting. Dropping into customers’ messages is proving to be a strong recovery for abandoned carts and something worth considering for any e-commerce brand.
In this rapidly growing mobile marketplace businesses need to be lean and responsive. Focusing on handheld screens is quickly becoming a top priority to stay relevant. These tools are a great way to get started on mobile marketing and if you need further assistance you can reach out to us to help make your site mobile-friendly.