Non HTTPS (SSL) sites will be labeled “NOT SECURE” by Google Chrome. This will have a negative impact on your site’s SEO (Search Engine Optimization) and lower your website organic search engine ranking.
In the next release of Google Chrome (version 62) scheduled for October 2017 it will show a “NOT SECURE” warning when a user enters text into an HTTP page. That means, if your site is not using the secure protocol with SSL (secure socket layer) you will get this warning.
In the above example, if you don’t have a SSL certificate installed on your site using the Hyper Text Transfer Protocol Secure protocol in your URL, your site will be marked “Not Secure”
If you have any text input fields (such as < input type=”text” > or < input type=”email” >) on your site they will trigger the new Chrome warning.
What is HTTPS / SSL?
If the site is setup properly, when you submit secure information like your credit card, you are sending this to the server from your browser over a HTTPS with a SSL certificate installed on the receiving server.
“Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted.” (1)
What Can You Do To Make Your Site Secure?
If you don’t want your search engine ranking lowered, Primax Studio can host and setup your site to work properly. All of our hosting plans include SSL certificates and, we can modify your code to work properly with the secure protocol. Please contact us if you’re interested in having your site secured.