One of the most overlooked elements of a website is email deliverability. Most people take email services for granted because it’s “Just Email” and doesn’t seem like a big deal. In truth, email is a complex system to get right and touches multiple parts of your business including email marketing, logistics, and sales. After 20 years of setting up and managing email servers we’ve made a decision to leverage all the benefits of using a dedicated email / SMTP provider. To ensure almost 100% email deliverability we setup our clients with SparkPost SMTP email services. We are not SparkPost representatives or affiliates, we simply recommend their service for all of our customers.

How important is email? Here are some examples.

  • You need to receive that important and new lead from your website
  • Your customer needs to receive their order confirmation
  • You need to send updated shipping and tracking information to your customer
  • Potential customers have questions about your product or service
  • Your online form content needs to be delivered to the correct email account

SparkPost has the best inbox deliverability percentage in the industry at 98%! No other service is above 90% deliverability!

spark-post-email-stats

The same SMTP service that SparkPost provides for the following companies will be used to deliver your email. When email matters, we will make sure it gets to you!

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About the Author

James O'Loughlin

Digital Architect
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