Could your annual fundraising efforts use a little boost? Does the thought of a PPC campaign give you a dreadful vision of endless numbers and inscrutable terms?

Pay-per-click (PPC) campaigns still offer the best bang for your marketing dollars. Google Ads — the largest PPC advertising system in the world — claims that businesses make an average revenue of $2 for every $1 that they spend on their platform. We’ve simplified the process and delivered massive returns on investment for so many Cincinnati nonprofit organizations.

Here are the top reasons why you should consider starting a PPC campaign today:

Get results fast

PPC can get you to page one on day one. It’s really that simple. By being among the top paid options, Google and other search engines will guarantee you a top listing on your targeted keywords. There’s no waiting period, no lead time, no holding out for a return on your investment. You’ll see a difference overnight, especially if you receive help from a professional.

Broaden your brand

Even when it doesn’t generate clicks, PPC can get your name out there in search results. You don’t even have to pay for those views — PPC only charges you per actual click, not per impression. You can also tailor your keywords to get more specialized results, making you more likely to be a top listing on a less-trafficked page.

Control your output

With PPC, you have control over where your ads will appear, and to what audience. You can also measure every aspect of your ads and targeted keywords. This includes your views, clicks, visits, leads, sales, costs, and, most importantly, profits. Experiment with your keywords and your competition for trafficked pages. Tailor your ads to certain localities or times of day to get more of the right eyeballs on your content. The PPC playground is yours to dig around in.

Manage your account

The hardest part about setting up a PPC account is staying on top of it. It’s not a “set it and forget it” solution for your marketing needs. That’s where a PPC agency like Primax Studio steps in. We offer a variety of services to manage your Google Ads account, including keyword research, conversion tracking, bid and budget monitoring, and monthly reports. There are also special options just for nonprofits to kickstart your Google Ads journey.

We’ll help you make the most out of your PPC investment, and we won’t stop until you’re satisfied with your results. The work our nonprofit partners do is so very important to our community, and we offer reduced rates to help support your mission and maximize the impact you have on those you serve.

Invest in PPC Ads

Need more reasons to get started? We’re a top SEO service provider in Cincinnati according to Clutch, a B2B marketplace for buyers. Its sister site The Manifest features top firms like us in SEO and other B2B service categories. You can also find us on Visual Objects — a visual showcase platform — where we’re among the top web designers.

Learn more about how we can make PPC a breeze for your business today. We can’t wait to meet you!

About the Author

Jim Farinacci