What is local SEO?
When you perform a Google search and see the results populate at the top of the page with the map, star ratings, address, phone number, and reviews — this is Local SEO. Just like when you opened your business, it’s all about location, location, location. These results, known as the local pack, appear above the organic results. Getting your business to show up here requires persistence, time, and a robust local SEO strategy.
Your local search ranking is based on several ranking factors including geo-location and search terms. Local SEO has the potential to place you as the very first result on Google and can make a big difference when it comes to growing your business and bringing new customers right to your front door.
Google my business
Your Google My Business listing is how your business appears on search, as well as on Google Maps. The importance of taking full advantage of this free tool can’t be understated. Here are a few facts:
- 50% of all searches on Google are looking for local information
- More than 80% of users (over 1 billion per day) use Google Maps to locate a local business
- 70% visit a store within 5 miles
- More than half of all local businesses haven’t even claimed their listing
Primax Studio can create, claim, and optimize your listing to make sure nearby customers can learn more about your business and get directions right to your front door. With your shiny listing in hand, next comes the heavy lifting. Bing and Apple Maps have their own listings for your business. While Google represents the lion’s share of searches, these are important as well. Then comes listing management, photos, reviews, posts, link building, mobile friendly website, local on-page content, keyword research, schema markup, and the list goes on and on. Local SEO may be limited in geography, but it’s not limited in depth, which is why many businesses just don’t have the bandwidth to manage their local SEO efforts.
Primax Studio Local SEO includes:
- Create and manage your Google My Business Page
- Submit your Name, Address, and Phone Number to Local Business Directories
- Reviews Management
- Acquire Local Backlinks
- Improve your on-site SEO
- Add schema markup
- Optimize your website for mobile